Although the idea of mass customization is being practiced in various industries, it is mostly popular in the industry of clothing and footwear. Several businesses that belong to this industry have developed and enhanced online platforms to reach out to their customers. Even power brands like Nike, Adidas and more have joined the bandwagon in an effort to win more patrons.
With the rise of the Internet and technology, it has become easier for businesses to connect to the public, whether to sell their products or address consumers’ concerns. In the 20th century, the online world opened their doors to a whole new kind of community and business, making customers feel like they are truly valued.
One of the reasons why mass customization became such a prevalent commodity in modern companies is because it allows a great deal of freedom in design. Customers have long been looking for solutions to problems like overpriced goods or badly fitting apparel. Mass customization provides the perfect solutions to these dilemmas, giving consumers a unique end product suitable for their specific needs, and in a cost-efficient way.
Normally, clothing and shoes sold in retail stores come in standard sizes and because not everyone fits in these sizes, there’s a big percentage of consumers left looking for products that would fit them. This is the biggest reason why mass customization has become such a big hit.
There are several types and variants of customization but we don’t need to get into that anymore. The important thing is that we recognize the value of this wonderful process. Having shoes, jeans, shirts that are custom-made to fit your body type and style preferences, makes money spent well-worthy. And of course, the whole shopping experience more remarkable too.