Impish Lee was founded by the two sisters Noelle Lee Ventresca and Kali Taylor Ventresca from New York. Originally they had a little boutique on Etsy, an online marketplace for custom products from small designers, but they quickly grown it into their own fully customizable intimate apparel brand.
After being discovered by Urban Outfitters, Impish Lee even stepped into the world of wholesale with the retail giant but the sisters wanted to put the control back in the shopper’s hands and remain a lean company that passes the savings onto the customer with a one-of-a-kind garment at a ready wear price point.
Their custom lingerie design tool currently is offering over 27 trillion unique possibilities. The custom bralette you see in the screenshot on the right costs about $118 and the custom thong panty $62.00.
Domestic shipping in the is free on orders over $100 before tax and discounts. Orders ship from New York within 3-4 weeks, excluding weekends and holidays. Impish Lee also offer worldwide international shipping, prices depend on the specific destination country.
How Impish Lee makes your custom lingerie
After Impish Lee receives your self-designed order, they first gather all the materials they will need to construct your garment. This includes the fabrics, elastics, findings, and ribbon, as well as the pattern pieces that fit your size.
Impish Lee takes great care regarding the fit of your intimates, and the fit always starts with a great pattern. So after arranging the pattern pieces correctly on the fabrics, they cut each component by hand. Depending on your customizations, one garment could have up to 30 different parts including multiple fabrics, trims, straps, slides, rings, closures and bows. Once all the materials are collected and prepared, the garment will be stitched together. Their skilled sewers will use up to four different machines and stitches per garment to assure the piece is made with impeccable quality. Most of the designs from Impish Lee include detailed finishing, such as strapping for bras, garters, and loungewear. For maximum support and resilience each strap is put together with soft satin elastics and their beautiful gold plated findings. After your custom lingerie is complete, they gift wrap each order by hand, seal it in a 100% recyclable envelope and ship it right to your door!
You can see a video of the production process here.
Impish Lee is committed to creating a positive impact in all aspects of their business. Impish Lee supports the US economy and ethical labor practices by keeping the manufacturing in-house in New York. Their Mass Customization business model also reflects their attention to minimize waste and excess by only creating products that are already purchased. 100% of the profits of returned orders from impishlee.com that are resold on their secondary shop will go to the Robin Hood Foundation, a charity that works to eradicate poverty in NYC.
Therefore their slogan “Changing the world, two boobs at a time.” is very fitting.