It may sound trivial but it can be really hard to combine attractive design with good fit when women are shopping for bras, panties, lingerie and accessories. Also fitting rooms and measuring tape are not everybody’s favorite things in life so online shops with custom lingerie are in higher demand than one might think!
Here a selection of companies and brands that allow customers to design their own custom lingerie online:
The inspiration for the company name Hanky Panky came from a handmade lingerie set crafted out of embroidered handkerchiefs by designer Gale Epstein over 35 years ago in 1977 for her friend Lida Orzeck. Now the brand offers the “world’s most comfortable thong®” and in a front page Wall Street Journal article the company’s thongs were described as “lace butter”. But their lingerie is not only comfortable but also manufactured in the USA with USA-made components like US grown Supima® cotton fibers used to make crotch linings.
Their “Signature Lace Original Rise Thong” costs only $20 and a “Signature Lace Boyshort” is only $32. Hanky Panky allows you to add your monogram to their lingerie or special symbols using up to six characters. You can also use their customization options to commemorate a special day (wedding day, anniversary, birthday, etc) using up to eight characters. Examples would be 10/12/16 or 11/17 using slightly smaller crystals than for the normal text or symbol customizations. Unfortunately personalization and milestone crystals cannot be combined but with a little creativity six characters give you enough room to create some really unique panties.
Hanky Panky personalized orders take an additional 2-4 business days for production and shipping. Shipping is free on orders of $75 or more.
True&Co is first company to fit women into their favorite bra with a two minute quiz that contains questions like “How are your shoulder straps? 1. Slipping off/slip sliding, 2. Digging in, 3. They are fine”.
Their current supported size range is band 32-38, and cup A-DD. Panties, tops, bottoms and accessories range from one sizes fits all, small to large. Furthermore True&Co offers free shipping over $75 and free & easy returns with pre-printed labels and envelopes. Also they replace, repair or refund defective products within 6 months after the purchase.
Etsy describes itself a marketplace where people around the world connect to make, sell and buy unique goods. It was founded 2005 in Brooklyn, NY and now has 32 million products for sale from 1.5 million active sellers. The custom lingerie section of Etsy features thousands of independent designers and vintage collectors where customers can find handmade organic cotton lingerie sets as well as a golden “Greek Goddess Bra” with rhinestones for $65.
You have already read about Etsy, the marketplace for custom products, and that is also where Impish Lee has its roots. The sisters Noelle Lee Ventresca and Kali Taylor Ventresca from New York have started with a small shop on Etsy and grown it into their own fully customizable intimate apparel brand. Currently their custom lingerie design tool is offering over 27 trillion unique possibilities.
Impish Lee offers bras, underwear, robes, slips, and loungewear in sizes 0-24. Their custom bras are even available in sizes 28A-40J. A custom bralette is about $118 and a custom thong panty $62.00.
Domestic shipping in the is free on orders over $100 before tax and discounts. Orders ship from New York within 3-4 weeks, excluding weekends and holidays. Impish Lee also offer worldwide international shipping, prices depend on the specific destination country.
Norma Loehr, lingerie sewing pattern designer and author of the book “Demystifying Bra Fitting”, sewed her first bra in 2009 but has recently stopped taking on new clients because she wants to shift her focus on teaching and sharing her knowledge to get everyone sewing their own lingerie. Her bra sewing patterns are available from $12.99 for brief or a thong and $16.99 for bras.
Evlove Intimates was born in 2004 and it’s name Evlove is actually “evolve” spelled backwards, which entirely describes both the company and the founder’s story. Evlove’s customizable lingerie options include chemise, cross bralet, scoop cami, triangle cami, wrap bralet, boyshort, g-string, lounge pants, panty and thong. Prices for the bottoms range from $38 – $85 and $62 – $95 for the lingerie tops.
Why is custom lingerie getting more and more popular?
Any woman will tell you that finding the perfect bra is no easy feat. Not only does it have to be attractive, but it also has to fit well and provide support in all the right places. Unfortunately, many stores do not make it easy to find bras that meet all of these criteria. Fit can be particularly difficult to gauge, and many women end up having to go through multiple fittings before they find a bra that feels comfortable and looks good. Custom lingerie shops take the guesswork out of finding the perfect bra by offering a wide range of sizes and styles to choose from. And because each piece is made to order, there is no need to worry about whether it will fit – simply provide your measurements and let the experts do the rest. Whether you are shopping for yourself or for a loved one, custom lingerie is a great product with many benefits!