It may sound trivial but it can be really hard to combine attractive design with good fit when women are shopping for bras, panties, lingerie and accessories. Also fitting rooms and measuring tape are not everybody’s favorite things in life so online shops with custom lingerie are in higher demand than one might think!
Here a selection of companies and brands that allow customers to design their own custom lingerie online:
Etsy describes itself a marketplace where people around the world connect to make, sell and buy unique goods. It was founded 2005 in Brooklyn, NY and now has 32 million products for sale from 1.5 million active sellers. The custom lingerie section of Etsy features thousands of independent designers and vintage collectors where customers can find handmade organic cotton lingerie sets as well as a golden “Greek Goddess Bra” with rhinestones for $65.
True&Co is first company to fit women into their favorite bra with a two minute quiz that contains questions like “How are your shoulder straps? 1. Slipping off/slip sliding, 2. Digging in, 3. They are fine”.
Their current supported size range is band 32-38, and cup A-DD. Panties, tops, bottoms and accessories range from one sizes fits all, small to large. Furthermore True&Co offers free shipping over $75 and free & easy returns with pre-printed labels and envelopes. Also they replace, repair or refund defective products within 6 months after the purchase.
The inspiration for the company name Hanky Panky came from a handmade lingerie set crafted out of embroidered handkerchiefs by designer Gale Epstein over 35 years ago in 1977 for her friend Lida Orzeck. Now the brand offers the “world’s most comfortable thong®” and in a front page Wall Street Journal article the company’s thongs were described as “lace butter”. But their lingerie is not only comfortable but also manufactured in the USA with USA-made components like US grown Supima® cotton fibers used to make crotch linings.
Their “Signature Lace Original Rise Thong” costs only $20 and a “Signature Lace Boyshort” is only $29. Shipping is free on orders of $75 or more. Personalized orders take an additional 2-4 business days for production and shipping.
You have already read about Etsy, the marketplace for custom products, and that is also where Impish Lee has its roots. The sisters Noelle Lee Ventresca and Kali Taylor Ventresca from New York have started with a small shop on Etsy and grown it into their own fully customizable intimate apparel brand. Currently their custom lingerie design tool is offering over 27 trillion unique possibilities.
Impish Lee offers bras, underwear, robes, slips, and loungewear in sizes 0-24. Their custom bras are even available in sizes 28A-40J. A custom bralette is about $118 and a custom thong panty $62.00.
Domestic shipping in the is free on orders over $100 before tax and discounts. Orders ship from New York within 3-4 weeks, excluding weekends and holidays. Impish Lee also offer worldwide international shipping, prices depend on the specific destination country.
Norma Loehr, lingerie sewing pattern designer and author of the book “Demystifying Bra Fitting”, sewed her first bra in 2009 but has recently stopped taking on new clients because she wants to shift her focus on teaching and sharing her knowledge to get everyone sewing their own lingerie. Her bra sewing patterns are available from $12.99 for brief or a thong and $16.99 for bras.
Renegade Lingerie sets out to cure the common bra and is run by a certified professional bra maker. New clients require an initial consultation which is $50 for all services but it will be deducted from purchases.
Evlove Intimates was born in 2004 and it’s name Evlove is actually “evolve” spelled backwards, which entirely describes both the company and the founder’s story. Evlove’s customizable lingerie options include chemise, cross bralet, scoop cami, triangle cami, wrap bralet, boyshort, g-string, lounge pants, panty and thong. Prices for the bottoms range from $38 – $85 and $62 – $95 for the lingerie tops.