Just because a new trend or technology has surfaced in the market doesn’t mean it is deserving of the spotlight. There are certain standards that need to be met before a trend is heartily accepted by the society. Weighing out the pros and cons of mass customization is pretty important if you want to figure out its sustainability.
The concept of mass customization is immensely great. Who doesn’t want to be treated as a valued customer, where your needs are the main priorities? This notion of catering to the customer’s needs as an individual has been around for quite some time and has just re-surfaced in a more convenient, more advanced platform.
For the most part, the benefits of mass customization can be leaning more towards consumers. There are countless of positive things this new process is able to give buyers. For one, it encourages creativity and uniqueness because you are urged to take control of the designing process. And in a world where uniqueness is commodity, this can be very valuable. Additionally, the whole designing experience gives consumers a sense of accomplishment in finishing a design. This can also add immeasurable value to the whole experience.
Since customers are able to craft and generate the likeness of the products, this also drives higher customer satisfaction. As long as the order was done exactly the way it was required to be made, there is no apparent reason why a customer will think otherwise.
Because this kind of concept promises great customer satisfaction, it may seem that the benefits of such a process only cater to consumers alone. However, there are also some operational benefits that manufacturers and businesses gain from mass customization. The products are produced only after an order is placed, which means excess materials during production will be limited. Higher profit can also be expected if customer demand and satisfaction is high.
The success and sustainability of a company that offers mass customization of course still depends on a number of other things. It is not a guarantee that just because a product is popular, the company will be successful in their venture. Nevertheless, mass customization has great potential provided it is done right.