The name Zales Jewelers started long before custom jewelry was available in the market. Their story began in 1924, thanks to the ideas of Morris Zale, William Zale and Ben Lipshy who all wanted to provide consumers with high-quality jewels at the lowest possible price. Now, the Zales name has become synonymous to excellent value fine jewelry.
Their website is filled with an assortment of jewelry for women, men and children. They have several necklaces, earrings, bracelets, watches and of course, wedding jewelry. The site also features exclusive collections from different designers. Some of the most popular collections featured in the site include the Vera Wang LOVE collection and the Persona Bead Collection.
Prices vary greatly, depending on the type of jewelry that you want. The good thing is – Zales have all of their jewelry categorized in such a way that makes it easy for customers to view products in a certain price range. There are items under $50, medium-priced ones are at $100 – $249 and the more elegant pieces are at $5,000 or more.
Zales Design Your Own Jewelry Selection
Unlike the other websites we’ve seen, Zales Jewelers offers several jewelries that you can customize. There is a wide range of engagement rings, anniversary bands, men’s diamond bands, pendants, mother’s rings that are up for personalization. They also have the Persona Bead Collection – a great collection where you can choose each of the beads that go with the bracelet. The bead options are very extensive and you will find a diversity of stylish beads from silver metals with simple accents to more extravagant ones bedecked with crystal embellishments. Beads are priced from $20 – $50 and up. Their design center displays a great 3D image of the product you are designing and you can easily choose and drag beads as you please.
It will take approximately 2 weeks for your order to arrive and shipping is free for orders that cost $149 or more. The company has a 100 day return policy for non-customized items but customized jewelry can’t be returned or exchanged.
This site has a very impressive assortment of jewelry for several occasions, which are all reasonably priced too. Additionally, they have a good design application that enables users to create their own design easily. Plus, the Zales Jewelers site is equipped with all the right information a shopper needs (product information, tutorials, design overviews) to choose a fine piece of custom jewelry.