YourReebokIf standard-sized clothes don’t fit your figure and you’re tired of everyone wearing the same outfit no matter where you go, designing your own products is the solution to stand out from the crowd. Also you will feel more comfortable because your shoes and your dress are tailored to your body shape!

Mass Customization allows you to be your own designer and tailor for almost no additional cost. You can choose materials, colors, shapes and sizes with a few mouseclicks on your computer and get your custom made products delivered to your home in a couple of days.

Customize your ClothesModern computer-aided manufacturing systems allow both small companies and big brands to combine the low unit costs of mass production with the flexibility of individual customization and enable you to get really unique products for inexpensive prices.

We have created this website to make a directory and guide of customizable products for you. By reviewing the different design tools and customization options we want to help you to find the easiest and most convenient shops that offer the best quality and best value for your money! You can browse our selection by choosing a product category from the menu like Cosmetics & Makeup, Baby Apparel, Accessories, Bags, Dresses, Fabrics, Jackets, Jeans, Jewelry, Lingerie, Shirts, Shoes, Sportswear and Swimwear.

Advantages of Mass Customization and Personalization

Mass CustomizationThe customer’s voice is essential to any kind of business. In the good old days this concept was valued so much that the products were made precisely the way the clients request them to be. Personalization used to be a very vital part of a business until mass production took over everything.

Mass production was popularized in the late 1910s and 1920s by Henry Ford’s Ford Motor Company and it’s biggest impact was in manufacturing everyday items. Since then more and more manufacturers and other big enterprises have developed and extended mass production to cater to the public’s demands like cheap prices, good quality, general availability, shorter production times etc. for almost all of today’s products.

While mass production allowed manufacturers to reduce human errors and production costs it unfortunately totally disregards the consumers’ needs for personalization because the products are made at a standard quality for the mass.

It was in the early 1990s when individualized products became available again, thanks to Mass Customization. This innovative movement allows for a whole new level of personalization and has proven to be very beneficial to the buying consumers.

Mass Customization in the Fashion Industry

Fashion-DesignMass Customization has become a thriving option especially in the fashion industry. Because the majority of people do not have the ideal body shape, it can be hard to find clothing or shoes that fit perfectly. Also most luxury goods and designer fashion items in particular are made for certain sizes only. Mass Customization creates a great opportunity for anyone and everyone to design clothing and other apparel as they require, from the fabric to the design accents.

The growing popularity of this new trend has also paved way for fashion technology to advance. Because Mass Customization greatly depends on internet technology and other online tools, several design platforms have surfaced and have been developed to give the users and customers an interactive experience during the whole designing process. As a result, both developers and manufacturers are looking into new ways to better engage with their customers.

While there is still a chance for errors in production and even in design, Mass Customization has given resolution to most of the consumers’ shopping dilemmas. It has become more than just a method, but an experience where you are both designer and buyer, and your voice, preferences and tastes are most valued.

If you want to learn more about Mass Customization read our articles What is Mass Customization? and The Benefits of Mass Customization.