The customer’s voice is essential to any kind of business. In the good old days this concept was valued so much that the products were made precisely the way the clients request them to be. Personalization used to be a very vital part of a business until mass production took over everything.
Because of the high amount of demands in today’s products, manufacturers and other big enterprises have developed mass production to cater to the public’s demands. This also allows them to reduce production costs. Unfortunately, this process totally disregards the consumers’ needs for personalization because the products are made at a standard quality for the mass.
It was in the early 1990s when individualized products became available again, thanks to Mass Customization. This innovative movement allows for a whole new level of personalization and has proven to be very beneficial to the buying consumers.
Mass Customization has become a thriving option in the fashion industry too. Because the majority of people do not have the ideal body shape, it can be hard to find clothing or shoes that fit perfectly, and especially since most luxury goods are made for a certain size. Mass Customization creates a great opportunity for anyone and everyone to design clothing and other apparel as they require, from the fabric to the design accents.
The growing popularity of this new trend has also paved way for fashion technology to advance. Because Mass Customization greatly depends on Internet technology and other online tools, several design platforms have surfaced and have been developed to give the users and customers an interactive experience during the whole designing process. As a result, both developers and manufacturers are looking into newer ways to engage their customers.
While there is still a chance for errors in production and even in design, Mass Customization has given resolution to most of the consumers’ shopping dilemmas. It has become more than just a method, but an experience where you are both designer and buyer, and your voice, preference and taste are most valued.